A creative wedding recently went viral online! The groom, Dagobert Renouf, a French businessman, came up with a brilliant idea to reduce wedding expenses: he turned his wedding suit into a "mobile advertising wall" and raised wedding funds by selling advertising space, becoming the most eye-catching "advertising groom" of the entire event.
Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day � (full cinematic video coming soon) pic.twitter.com/2LDcrjjws5
— Dagobert - Corporate sellout � (@dagorenouf) October 26, 2025
Renouf began planning earlier this year, posting on social media to solicit "sponsors" and inviting companies to purchase "advertising space" on his wedding suit, much like the sponsorship sections on race cars or athletes' jerseys. Ultimately, he successfully attracted 26 startups to respond, covering the entire suit with brand logos, making it look like a "NASCAR uniform for the startup world."
The wedding took place on October 25th. While most attention is usually focused on the bride, the groom's all-over logo suit stole the show. Renouf later posted on the X platform, "A huge thank you to the 26 startups who helped share the wedding costs. It was truly a wonderful day!"
It's understood that with wedding expenses constantly rising, this unusual and creative approach unexpectedly became a stress reliever. Renouf stated that although the custom-made suit wasn't cheap, he still made a small profit: "It sold for $10,000, and after deducting $2,500 in taxes and production costs of $5,500, I still made a profit of about $2,000."
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